We wanted to anchor all of our plans around reaching those family members in a way that they could begin to understand the ship.”įortnite Creative offers just a glimpse into what the actual ship will offer, just because of the sheer size of the ship and the enormous UE4 files Royal Caribbean uses as part of its internal creative process. “Families with young kids, families with teenagers.

“Icon is all about reaching families in the broadest sense possible,” said Wallace. Wallace said that while Royal Caribbean has dabbled in marketing with influencers and advertising on Twitch, this is the first time the cruise giant is immersing itself in gaming. The company is also working with influencers to livestream their experiences inside the Fortnite Creative experience. Royal Caribbean is promoting its first foray into Fortnite Creative through billboards in games Target Rush, Duo Escape Adventure – The Lighthouse and 707 Level Deathrun. Once the match starts, hiders will have 30 seconds to transform into a multitude of props – a sun lounger, towel pile, mini golf flag, and kneeboard, to name a few – before the sea-kers go off to find all members of the hiding team across Thrill Island and The Hideaway before the stopwatch reaches zero.

The game allows players to become props and hide from the sea-kers, or vice versa, over the course of seven-minute rounds. “As we’re building a first-in-class ship, we wanted to be able to give players the opportunity to see, feel and touch the ship before the official launch in January of next year,” Wallace said. Royal Caribbean worked with kidtech company SuperAwesome, which is owned by Epic Games, to design the experience.Īccording to Kara Wallace, chief marketing officer for Royal Caribbean International, Fortnite Creative gamers can hide, seek, and collect coins in Category 6, the largest waterpark at sea test their mettle on Crown’s Edge, an experience that’s part skywalk, part ropes course 154 feet above the ocean parade through Lost Dunes mini golf course and absorb the vibe and views at The Hideaway Pool, the first suspended infinity pool sailing the Caribbean. The cruise company, which has been using Epic Games’ Unreal Engine 4 technology for years as part of its internal design and development process, has now converted some of those UE4 assets into a public gaming experience in Fortnite Creative.

Gamers can use the island code 2569-9622-8657 in the Discover screen to teleport directly into the lobby. While Royal Caribbean International continues to build the world’s largest cruise ship at the Meyer Turku shipyard near Helsinki, Finland, gamers can get a head start exploring its virtual incarnation inside Fortnite Creative beginning today with Royal Caribbean: Hide ‘N’ Seas.

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